In 1948, Carlo Sarzano founded Sarcar in Geneva.
Previously he had worked for many years for the most prestigious Swiss brands and he was a representative for these
leading brands in Italy and Spain.
Carlo Sarzano, however, cherished other ambitions. Along with the precision and quality of his products, he wished
to combine his own styling and decided to create his own brand.
He started by searching for a factory able to realise his projects.
He soon found one, a factory founded in 1919, "Manufacture de montres Niton", which he bought and transformed
to suit his needs.
He then started to develop his "Collection" piece by piece and presented it to the clientele he had known
for a long time. He simultaneously attacked the worldwide market and, thanks to the unique styling and quality,
received a favourable response that led to rapid expansion.
Know How
Creative audacity and a passion for beauty.
Sarcar’s reputation for excellence and technical skills has been forged by the artistic ability of its craftsmen
and the creative spirit of its designers. Constantly fuelling the meticulous approach of the watchmakers and reinventing
the rules of their art, they make the splendour of each creation a personal point of honour. Such a level of accomplishment
is attained through stringent selection and painstaking effort in setting gemstones, as well as elaborate finishing
and rigorous testing procedures. |